USWNT gets $529K boost in fight for equal pay from Secret
The U.S. Women’s National Soccer Team got a boost in their fight for equal pay on Sunday when sponsor Proctor and Gamble announced a donation of $529,000 — $23,000 for each of the 23 players — to the USWNT players association.
The company, which supports the women’s team through its Secret deodorant brand, took out a full-page ad in The New York Times on Sunday, urging the U.S. Soccer Federation to “be on the right side of history.”
“Let’s take this moment of celebration to propel women’s sports forward,” the company says in the ad celebrating the reigning Women’s World Cup champions. “We urge the US Soccer Federation to be a beacon of strength and end gender pay inequality once and for all.”
Secret doubled down on the message on social media, writing on Twitter, “Women just made history. But they have always deserved equal pay.”
The ad and tweet are a follow-up to Secret’s July 12 post that stated, “We believe women shouldn’t have to sweat equal pay.” The tweet included a gif that said simply, “Equal work. Equal sweat. Equal pay.”
In March, 28 players filed a gender discrimination lawsuit against the soccer federation, citing their lesser pay than the members of the men’s national team. The USWNT’s fight for equal pay has received widespread attention following the team’s second straight World Cup victory last Sunday over the Netherlands.
REUTERS/Field Level Media