Liverpool negotiate about record sponsorship deal

Reuters/Carl Recine

Liverpool are negotiating about a record contract, for the Premier League, with a technical sponsor.

As it is known, New Balance is the Reds’ technical sponsor at the moment. This American company pays £45 million to the Merseyside club annually.

Thus, Liverpool earn much less than their competitors in the Premier League. For example, Chelsea’s cooperation with Nike brings £60 million pounds a year. And from next season, Arsenal and Manchester City will start receiving from Adidas and Puma £60 and £50 million, respectively.

Manchester United have the most generous technical sponsor in the Premier League – £75 million per year from Adidas. However, the Daily Mail has learned that Liverpool’s new contract will be even more profitable.

According to the publication, the Premier League leaders won’t extend the expiring agreement (till the end of the 2019/20 season) with New Balance. Liverpool’s bosses are already contacting with Adidas and are seriously determined to get more favourable conditions for themselves than United have.

According to the source, Liverpool regained their place among the European football grandees and gathered the largest number of spectators among all Premier League teams in the last season – 880 million people. This situation forces the team to demand more favourable terms of the contract with the technical sponsor.

If New Balance fails to meet the Reds’ needs, they will make a deal with Adidas.

(Reporting by Nathan Dent, editing by Valerie Cooper)

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